Johnny English prep piece

Johnny English is an anti-hero, this is proven by looking at his brave facade and his obvious lack of conception of the tasks at hand. He mainly falls at becoming like any other spy for instance James Bond because spy's like him usually save the day doing everything in a smooth and skilled way. Where Johnny often fails and injures himself. The reason this is good is he instantly becomes a comic relief because he is a clumsy person who is a bit dimwitted at times. Unlike James Bond who people look up to and want to be. 

Johnny tells the female in the clip to stay back so Johnny can check if it’s safe. The woman tells Johnny to: "be careful out there". Johnny replies with a smooth and calm tone, typical of an action hero saying to her: "He always is" attempting to reassure her. However when he is about to head towards the sewage pipe, he hits his head very hard on it. This is amusing to the audience as it is further enhances the view that he is very clumsy and it makes it more apparent how much of an anti-hero he is.

As I mentioned in the last paragraph, in the extract  Johnny is trying to impress the female character. He is doing this by coming across as brave (when he is attempting to get into the mansion) and trying to show his skill with a weapon (when he waves the gun). He also tries to act heroic when he asks the woman to stay back so he can go first to check is it is safe.

My ad

Crystallize

My finished ad

My magazine choice - Grazia improved

In this piece of writing I will present the evidence I have gathered to prove that Grazia is the best magazine for my advertisement.  

My ad will be very brave and bold this makes Grazia the perfect host for it. This can be proved from this quote from Bauer Media "Brave, bold, innovative' – they were the words used to describe Grazia when we first launched, and they’re just as relevant today." This is the first piece of evidence that Grazia is the best place for my advertisement.

"Everything you’re debating, thinking and laughing about this week", this is another quote from Bauer media. This quote shows that Grazia is ready to have comedy in their magazine which is an amazing thing for my first advertisement. This is the second piece of evidence that Grazia is the best place for my advertisement. "Grazia’s truly unique mix of features makes it the talk of the town", this quote shows that Grazia is not afraid to have out the box thinking and unique ideas which my advert definitely is. 

This quote "She’s a savoy, affluent, confident, busy and modern woman who actively participates in the world around her.", shows that the target reader of Grazia does not conform to stereotypes which is the perfect demographic for my advertisement. This is the third and final piece of evidence to show that Grazia is the best place for my advertisement.

   

The homework-Grazia

My ad will be very brave and bold this makes Grazia the perfect host for it. This can be proved from this quote from Bauer Media "Brave, bold, innovative' – they were the words used to describe Grazia when we first launched, and they’re just as relevant today."

comparrison exam so far

Natural Habitat, Lynx (2015 moving image)

The central representation  in Natural habitat by lynx is a man who looks like the average person but he is actually the perfect man. He is shown in a sushi bar denying water from the waitress after eating lots of wasabi.

 In this screenshot the man is represented as well dressed and well-groomed with slicked hair and clean shaven. This shows that this man that uses Lynx is above the average man. The man is also represented as a very manly man as in the voice over it says “This is the man that doesn’t sweat every habitat is his natural habitat”, this has two meanings, a clear meaning of how manly he is but also in the first bit it says “This is the man that doesn’t sweat” this could be a reference to the use of antiperspirant which is what they are advertising. The way this man is represented is also very hyperbolic as everyone sweats and no man is comfortable everywhere.

In the advertisement a lot of editing is used for example; close ups in this screen-shots, voice over and this is very key to the advertisement, extreme close ups and lots of different angles. The extreme close ups conform the situation and the different angles give good contextual shots. The advert is also in black and white which show off and enhance his features.

 

   The woman in the screen-shot could be represented as a strong independent woman as she has a job and seems to run the restaurant. This means from 1980 to 2015 the representation of women has gone from  sexualised and constantly trying to tempt man into an independent, self-sufficient woman.     

comparision exam so far

In this screenshot it shows that the advertisement is based in St Tropez, in the south of France. It also shows that the advertisement is set on a beach. The beach represents fun, playfulness and flirtatiousness all of these are represented by the person the actor is trying to be which is Bridget Bardot. Bridget Bardot brings nostalgia to the older audiences. She also creates the technique of celebrity endorsement, as I said earlier celebrity endorsement makes the viewer sub-consciously connect the fragrance with fame but in this case they also would connect it to beauty as she is a famous model. The model Bridget Bardot was called be´be´ in French this could be why it is set in France, the translation is baby. The actress used was a very good comparison to Bridget Bardot with a wide face and big eyes it makes her look innocent which contrasts the flirtatiousness she shows.

The editing of the advertisement is key to the mood. The editing enhances the speed therefore excitement trying to be displayed by the actress. They editors use hard cuts, rapid speed and fast transitions to convey a sense of fun and excitement. The editors also use close ups and in the case of this screen-shot extreme close ups to further enhance the playfulness and  flirtatiousness as in all to the close ups she is looking straight at the audience and doing a seductive pose or face.