comparision exam so far

In this screenshot it shows that the advertisement is based in St Tropez, in the south of France. It also shows that the advertisement is set on a beach. The beach represents fun, playfulness and flirtatiousness all of these are represented by the person the actor is trying to be which is Bridget Bardot. Bridget Bardot brings nostalgia to the older audiences. She also creates the technique of celebrity endorsement, as I said earlier celebrity endorsement makes the viewer sub-consciously connect the fragrance with fame but in this case they also would connect it to beauty as she is a famous model. The model Bridget Bardot was called be´be´ in French this could be why it is set in France, the translation is baby. The actress used was a very good comparison to Bridget Bardot with a wide face and big eyes it makes her look innocent which contrasts the flirtatiousness she shows.

The editing of the advertisement is key to the mood. The editing enhances the speed therefore excitement trying to be displayed by the actress. They editors use hard cuts, rapid speed and fast transitions to convey a sense of fun and excitement. The editors also use close ups and in the case of this screen-shot extreme close ups to further enhance the playfulness and  flirtatiousness as in all to the close ups she is looking straight at the audience and doing a seductive pose or face.