The homework-Grazia

My ad will be very brave and bold this makes Grazia the perfect host for it. This can be proved from this quote from Bauer Media "Brave, bold, innovative' – they were the words used to describe Grazia when we first launched, and they’re just as relevant today."

comparrison exam so far

Natural Habitat, Lynx (2015 moving image)

The central representation  in Natural habitat by lynx is a man who looks like the average person but he is actually the perfect man. He is shown in a sushi bar denying water from the waitress after eating lots of wasabi.

 In this screenshot the man is represented as well dressed and well-groomed with slicked hair and clean shaven. This shows that this man that uses Lynx is above the average man. The man is also represented as a very manly man as in the voice over it says “This is the man that doesn’t sweat every habitat is his natural habitat”, this has two meanings, a clear meaning of how manly he is but also in the first bit it says “This is the man that doesn’t sweat” this could be a reference to the use of antiperspirant which is what they are advertising. The way this man is represented is also very hyperbolic as everyone sweats and no man is comfortable everywhere.

In the advertisement a lot of editing is used for example; close ups in this screen-shots, voice over and this is very key to the advertisement, extreme close ups and lots of different angles. The extreme close ups conform the situation and the different angles give good contextual shots. The advert is also in black and white which show off and enhance his features.

 

   The woman in the screen-shot could be represented as a strong independent woman as she has a job and seems to run the restaurant. This means from 1980 to 2015 the representation of women has gone from  sexualised and constantly trying to tempt man into an independent, self-sufficient woman.     

comparision exam so far

In this screenshot it shows that the advertisement is based in St Tropez, in the south of France. It also shows that the advertisement is set on a beach. The beach represents fun, playfulness and flirtatiousness all of these are represented by the person the actor is trying to be which is Bridget Bardot. Bridget Bardot brings nostalgia to the older audiences. She also creates the technique of celebrity endorsement, as I said earlier celebrity endorsement makes the viewer sub-consciously connect the fragrance with fame but in this case they also would connect it to beauty as she is a famous model. The model Bridget Bardot was called be´be´ in French this could be why it is set in France, the translation is baby. The actress used was a very good comparison to Bridget Bardot with a wide face and big eyes it makes her look innocent which contrasts the flirtatiousness she shows.

The editing of the advertisement is key to the mood. The editing enhances the speed therefore excitement trying to be displayed by the actress. They editors use hard cuts, rapid speed and fast transitions to convey a sense of fun and excitement. The editors also use close ups and in the case of this screen-shot extreme close ups to further enhance the playfulness and  flirtatiousness as in all to the close ups she is looking straight at the audience and doing a seductive pose or face.    

television comedy

Impractical Jokers.

Impractical jokers is a television comedy in which four friends compete to embarrass each other. This show relies quite heavily on childish or immature comedy also it relies the reaction of the public instead of jokes. While the comedy is immature the challenges set by the other friends are well suited to the challenge receiver.

While some might think that what this show does is  senseless and uncalled for, I feel that it is really nice to step back from it all, to sit down with your family, to have a great laugh and a great time.
  

2nd post of the essay

Addict Be Iconic, Dior (2010 moving image)                                  

            In Addict Be Iconic by Dior. In this advertisement it depicts a woman  a silhouette of a woman behind a pink sheet. The first part I will analyse is the silhouette this is important is it lets the viewer use their imagination. Also the woman is in quite a revealing and feminine position. In comparison to the last advertisement this shows she is a confident and sensualised woman therefore this shows not much has changed between the 1980s and 2010.

This screen-shot shows the woman being very sexually confident as she is leading on a man. The woman is wearing a tight black dress that shows of her features. The woman is making all of the men look.

Therefore implying that if you wear this perfume you will be irresistible to men. The woman also has a smile on her face therefore implying that if you wear this perfume you will become happy. 

In comparison to the last advertisement the attitude of the woman in each advertisement are not very different both are very confident and sexual. Also both are leading on men, even though in this one the woman is doing it directly and in the first advertisement the woman is doing it through the advert it is still the same principle.