The rhetoric
of the image (1964)
Roland Barthes
In class we were looking at how images have their own
language of persuasion. The focus was the Panzani. Roland Barthes sees
linguistic messages made up of denotive (literal) signs and connotative
(symbolic) signs. This is called semiotics.
While looking at the advert it tries to convey the suggestion
that the food is wholesome and will be home cooked they do this by using that specific
bag. The reason that this shows us that is was bought at a market which is
associated to wholesome and fresh food. This again is backed up by the use of
fresh food this therefore has the packaged food borrowing interest from it.
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