my final ad draft

Points on the advertisement

Good points

1. Direction of format follows the direction of which the eye sees 
2. good use of natural light 
3. Good text font used

Points of improvement

1.  should be able to see the target audience's face
2. should be moving in the direction of movement.
3. Has the Fuzel logo.  
   

My second advert so far

I just need to add the bottle.

Johnny English prep piece

Johnny English is an anti-hero, this is proven by looking at his brave facade and his obvious lack of conception of the tasks at hand. He mainly falls at becoming like any other spy for instance James Bond because spy's like him usually save the day doing everything in a smooth and skilled way. Where Johnny often fails and injures himself. The reason this is good is he instantly becomes a comic relief because he is a clumsy person who is a bit dimwitted at times. Unlike James Bond who people look up to and want to be. 

Johnny tells the female in the clip to stay back so Johnny can check if it’s safe. The woman tells Johnny to: "be careful out there". Johnny replies with a smooth and calm tone, typical of an action hero saying to her: "He always is" attempting to reassure her. However when he is about to head towards the sewage pipe, he hits his head very hard on it. This is amusing to the audience as it is further enhances the view that he is very clumsy and it makes it more apparent how much of an anti-hero he is.

As I mentioned in the last paragraph, in the extract  Johnny is trying to impress the female character. He is doing this by coming across as brave (when he is attempting to get into the mansion) and trying to show his skill with a weapon (when he waves the gun). He also tries to act heroic when he asks the woman to stay back so he can go first to check is it is safe.

My ad

Crystallize

My finished ad

My magazine choice - Grazia improved

In this piece of writing I will present the evidence I have gathered to prove that Grazia is the best magazine for my advertisement.  

My ad will be very brave and bold this makes Grazia the perfect host for it. This can be proved from this quote from Bauer Media "Brave, bold, innovative' – they were the words used to describe Grazia when we first launched, and they’re just as relevant today." This is the first piece of evidence that Grazia is the best place for my advertisement.

"Everything you’re debating, thinking and laughing about this week", this is another quote from Bauer media. This quote shows that Grazia is ready to have comedy in their magazine which is an amazing thing for my first advertisement. This is the second piece of evidence that Grazia is the best place for my advertisement. "Grazia’s truly unique mix of features makes it the talk of the town", this quote shows that Grazia is not afraid to have out the box thinking and unique ideas which my advert definitely is. 

This quote "She’s a savoy, affluent, confident, busy and modern woman who actively participates in the world around her.", shows that the target reader of Grazia does not conform to stereotypes which is the perfect demographic for my advertisement. This is the third and final piece of evidence to show that Grazia is the best place for my advertisement.