Art of the title, Sherlock Holmes

Research, Art of The Title 

Sherlock Holmes Title Sequence

I have watched the title sequence of the 2009 film Sherlock Holmes this title sequence: introduced the characters, showed snippets of the story line and finally set the time for the film.

The title sequence introduced the characters in the way most T.V. series do which is doing a freeze frame featuring the character, creating a close up and displaying the name of them. This could have been done to make the opening stand out from the others and to shorten it.

The title sequence also shows quite a few scenes from in the film compared to the opening of the 2009 film cloudy with a chance of meatballs which shows almost none. This could have been done to familiarise the audience with the film.

The format of the notebook could have been chosen to familiarise the audience with the time period of the film (the steampunk Era). This is done by having the close ups edited to make it look like they are notes in a notebook. This is effective as in the Victorian Era there were many people conducting experiments to further the knowledge of the germ disease theory

The title sequence also familiarises the audience with the soundtrack used. This soundtrack was an excellent example of the type of music of the steampunk era. The music had very strong percussion that was very punchy. The soundtrack also had strings as the top layer (violin) however the violinist was plucking the strings creating a strange/uneasy ambience which was very accurate as in the time period the trade of the freak show was very popular.   

The title sequence also uses comedy such as the scene in which Holmes throws the small hammer at the large man without him flinching.

1 and 3 question answers

Sorry about the numbering, word would not let me put 1 and then 3.

1.       In this extract, the main protagonists are shown to be antiheroes as they have heroic qualities such as: physically attractive, able-bodied and young. However, the reason they are antiheroes is heroes usually fight for justice and stick to their morals, whereas the protagonists of this extract are thieves that are robbing someone. The villainous antagonist is portrayed by one of the team members he is: less physically attractive, and physically dominant than the others and has no morals. While the protagonists don’t have good morals they do have morals and are loyal to their team. This makes the viewer see the antiheroes as the protagonists.   

2.       The stereotypes presented in this film are nationality, age, and the big city. The stereotype of nationality is very heavily used in this extract as the local Italians are presented as lazy and not doing their job. The reason this is used is to make the protagonists which are a mix of American and British seem much more focused and alert as they are all shown to have a designated job.

The stereotype of age is shown between the team leader a man under thirty and another one of his colleagues who is much older however the age difference is ignored when the team leader gives orders. Yet that is flipped as the older colleague is portrayed as a father figure to the team leader. This is shown when he heavily congratulates him for the robbery that they had just pulled off.  

The stereotype of the big city is presented by Venice. This flouts the stereotype of the big city as Venice is filled with very old buildings and water canals. While it does conform to the stereotype as it has many people it is shown to have very old and water stained buildings, therefore, showing it is not at all modern, one of the stereotypes of the big city.   

 

my final ad draft

Points on the advertisement

Good points

1. Direction of format follows the direction of which the eye sees 
2. good use of natural light 
3. Good text font used

Points of improvement

1.  should be able to see the target audience's face
2. should be moving in the direction of movement.
3. Has the Fuzel logo.  
   

My second advert so far

I just need to add the bottle.

Johnny English prep piece

Johnny English is an anti-hero, this is proven by looking at his brave facade and his obvious lack of conception of the tasks at hand. He mainly falls at becoming like any other spy for instance James Bond because spy's like him usually save the day doing everything in a smooth and skilled way. Where Johnny often fails and injures himself. The reason this is good is he instantly becomes a comic relief because he is a clumsy person who is a bit dimwitted at times. Unlike James Bond who people look up to and want to be. 

Johnny tells the female in the clip to stay back so Johnny can check if it’s safe. The woman tells Johnny to: "be careful out there". Johnny replies with a smooth and calm tone, typical of an action hero saying to her: "He always is" attempting to reassure her. However when he is about to head towards the sewage pipe, he hits his head very hard on it. This is amusing to the audience as it is further enhances the view that he is very clumsy and it makes it more apparent how much of an anti-hero he is.

As I mentioned in the last paragraph, in the extract  Johnny is trying to impress the female character. He is doing this by coming across as brave (when he is attempting to get into the mansion) and trying to show his skill with a weapon (when he waves the gun). He also tries to act heroic when he asks the woman to stay back so he can go first to check is it is safe.

My ad